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In February this year, the Lucia director started a second round of crowd-funding, this time to pay for the distribution and theatrical costs. However, film makers such as Kumar are fine-tuning the model even further. He raised a third of the Rs 3.5 crore budget for his film I Am, through Facebook in 2011. “It makes perfect sense for regional films to try the crowd-funding sources, given the sort of constraints that they face, whether it’s their budget or distribution process,” said Giselle Mendes, manager, business development and marketing at crowd-funding platform Wishberry.Ĭommercial film makers credit producer-director Onir as the first to have successfully used crowdfunding in India. Malayalam film “Chhedam,” which also has Academy Award winning sound designer Resul Pookutty on board, is one of the projects looking to raise its Rs 1.2 crore through the platform. Producer Onir first to use crowdfunding in India It is the first Kannada movie to bypass the traditional film financing mode S BISWAS, Director, Deloitte Touche Tohmatsu “The positive milieu in the South is encouraging players to venture beyond traditional boundaries and explore new segments with fresh offerings” is encouraging players to venture beyond traditional boundaries and explore new segments with fresh offerings,” Sandeep Biswas, director at Deloitte Touche Tohmatsu, wrote in a recent report.
“The positive milieu in the South Crowd-funding Show Gains Pace With Lucia Other Funding Route `51lakh 40,000 `1.2crore `3.5crore Raised by Lucia director-actor Pawan Kumar within 10 days Successful launches of Kickstarter, the world’s best known crowd-funding platform Target funding from crowdsourcing for Malayalam fi lm “Chhedam,” which also has Academy Award winning sound designer Resul Pookutty on board Budget of fi lm I Am. “Crowd-funding can drive a new trend of movies shot on inexpensive digital camera, and released digitally in theatres or online on pay per view,” said Ashoka Holla, director at Berserk Media, which markets Indian film content across platforms.Įxperts say this is possible as new technology has drastically reduced the cost of movie-making and social media offers high impact marketing solutions. Kickstarter, the world's best known crowd-funding platform has more than 40,000 successful launches, from movies to albums and local theatre productions. “Once the film starts earning a profit, they will get back their money, depending on how much they have invested,” he said. Lucia’s director Kumar has entered into agreements with all 110 investors backing his movie promising them returns based on their contribution. I managed the remaining funds through some friends and wellwishers,” he said. “I managed to make around Rs 1.7 lakh through this platform, with about 30 people contributing. He started sourcing funds for his film’s budget, estimated at Rs 1.5 crore, through the crowd-funding website. “The problem in the industry is that when you’re a new person, financiers and producers are sceptical about backing you,” Ravi said.
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